In a nutshell, digital marketing refers to any marketing methods conducted through electronic devices which utilize some form of a computer. This includes online marketing efforts conducted on the internet. In the process of conducting digital marketing, a business might leverage websites, search engines, blogs, social media, video, email and similar channels to reach customers. A Full day MDP was organized on 22nd October, 2021 at the Guru Narayan Hall, BMA and the speaker was by Mr. Pushkar Tiwari a Communicator adviser (Freelancer).He was the Regional Head 2019-Daily hunt, Sr. Accounts Manager- Red Fm, Manager Ad Sales- Dainik Bhaskar 2017 newspaper, Deputy Manager Rajasthan Patrika Pvt Ltd, Bhopal MP. He was also awarded with SHIKHAR for the most profit yielding project in 2012. Understanding Digital marketing and impact on local business, Social Media advertising – Face book, Instagram, YouTube, Twitter & LinkedIn ,Google Ads. The intensive MDP was attended by few people who were deeply interested in the subject and remained in the various games etc.

Program Officer of BMA, Ms. Shivani Mathur welcomed the speaker Mr. Pushkar Tiwari and all the participants.

Mr. Pushkar Tiwari started with his introduction about career and the what digital market is actually about. After that he explained What is Digital Marketing/Digital advertising? also given the brief Introduction and history of digital marketing and how it helps businesses worldwide locally, Traditional Vs Digital ROI calculator. How it helps local business? He also showed many practical demos of digital marketing.

Lastly Mr. Sharad Jain Hon. Treasurer, of Baroda Management Association gave the vote of thanks and concluded the session.